Georgia Watt

Gee

Designer turned strategist.

Self-proclaimed creative generalist.

Hopelessly optimistic for a good hair day.

Finding

The

Tension

Approach

01

Immersion

Research and discovery to uncover 4 meaningful truths; cultural, contextual, consumer, brand.

02

Strategy

Build on these truths to form a unique brand platform inc. purpose, manifesto, mission, vision, values and personality.

03

Concept

Ideate the big idea or world(s) that bring the strategy to life
inc. moodboards, brand naming and tagline.

04

Creative Briefing

Write a distilled, strategic roadmap that ignites inspiration and guides the creative direction under a clear and focused vision.

Partnerships

Ecco Logo Pow Logo WSL Logo Alright Logo CLWR Logo Pearlfisher Logo Crux Logo Sea Shepherd Logo

Services

01

Immersion

Stakeholder Interviews
Brand Audit
Desk-Based Research
Client Workshops
02

Strategy

Strategic Insight
Brand Strategy
Brand Architecture
Naming & Messaging
03

Concept

Creative Strategy
Creative Briefing
Design Workshops
Creative Direction
04

Creative

Brand Identity
Campaign Identity
UX Research
Graphic Design

Spiel

We live in a world that is chaotic, pressurizing, fast-paced, trends-driven, shouty, scrolly, and overwhelming.

In this context, it is important for brands to stop and think about their purpose.

Because with a strong purpose, they gain the direction and confidence to think, speak and act with intention.

Clarity cuts through the chaos.